Advanced Manual Details: Public Relations

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The Public Relations Speech Objectives:
  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.

Time: 5-7 minutes

Resources for Goodwill Objectives:
  • Research the operation and benefits of an organization or company.
  • Prepare a talk designed to build goodwill toward it by presenting factual information.
  • Analyze the common interests of your audience and focus your presentation on those interests.
  • Effectively use at least one visual aid to enhance the audience's understanding.

Time: 8-10 minutes

The Persuasive Approach Objectives:
  • Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

Time: 8-10 minutes

Speaking Under Fire Objectives:
  • Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
  • Conduct a question-and-answer period on the speech subject.

Time: 6-8 minutes, plus 8-10 minutes for Q&A

The Media Speech Objectives:
  • Write a speech script behalf of a social cause.
  • Using the script, present the speech to persuade a general television audience.

Time: 8-10 minutes, plus 30 seconds for close

This information is provided as a service to our members.  For full details on each project, refer to the Advanced Speaker manual.